Business of Change (v angličtině)

A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place.


Seznam termínů

Rozsah: 3 days

The essential strategy governing thought is to differentiate our company from other incumbents on the market. Factors like quality, innovation, sales promotion and others are nowadays not enough. Companies tend to differentiate themselves by the way how they operate on the market and what are the efforts taken in order to be socially responsible corporate citizens. However, they are quite often focused primarily on the effects for the company and somehow automatically they believe that they positively contribute to the society. But the opposite may be true. In this course we will instruct you not only how to do the right things, but also how to do them well. We will have a look at these activities, which are today an integrative element of corporate strategy, from the perspective of both, companies as well as the recipients of the aid.

Co mi kurz přinese?

The knowledge gathered in this course, can then be used extensively in other areas of the company’s life where insights on various stakeholders (customers, employees etc.) are needed.

Komu je kurz určený?

  • Family business owners
  • CEOs
  • Managers responsible for CSR
  • Enthusiasts in Business of Change

Program kurzu

  1. Setting your strategic CSR or together with the course instructors consult and critically evaluate their current or planned activities in this field,
  2. Building the empathy towards different stakeholders´ groups,
  3. Finding the links between the corporate and CSR strategy. 

The date of the course will be published in the first quarter of 2020.

Lektoři kurzu

Garant kurzu

Co je v ceně?

Lectures, consultations

Potřebujete poradit?

Chcete proškolit více osob ze své firmy? Nevyhovují vám naše vypsané termíny?
Rádi pro vás připravíme firemní školení na míru vašim potřebám.

Více informací o kurzech na míru.

Související kurzy z oblasti: Podnikání

Nenechte si uniknout nové kurzy ve Vašem oboru.