A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place.
The essential strategy governing thought is to differentiate our company from other incumbents on the market. Factors like quality, innovation, sales promotion and others are nowadays not enough. Companies tend to differentiate themselves by the way how they operate on the market and what are the efforts taken in order to be socially responsible corporate citizens. However, they are quite often focused primarily on the effects for the company and somehow automatically they believe that they positively contribute to the society. But the opposite may be true. In this course we will instruct you not only how to do the right things, but also how to do them well. We will have a look at these activities, which are today an integrative element of corporate strategy, from the perspective of both, companies as well as the recipients of the aid.
The knowledge gathered in this course, can then be used extensively in other areas of the company’s life where insights on various stakeholders (customers, employees etc.) are needed.
The date of the course will be published in the first quarter of 2020.
Design for the Business of Change under the supervision of Jeff Shonberg and Tomas Ryska was definitely among the most interesting courses I have taken during my entire studies. It has established a whole new thinking perspective among all the attendees. Asking the question WHY? and questioning all the sources of information definitely helps develop critical thinking. Realizing all the biases that might be affecting our opinion-making and structurally designing solutions based on contextualized information will definitely be extremely useful both in academia and in the professional career.
Natalie Badie (CEMS student)
During my undergraduate studies as a business administration student, I often felt that our analytical tools leave out a certain dimension of the phenomena we are trying to understand and evaluate. The training in ethnographic methods that I received during my time at this summer schools not only made me realize what I had been missing but also filled that void by providing me with tools to understand the underlying fabric of our inherently social reality
Tomas Jarabak (CEMS student)
The course was amazing, I learned a lot about anthropology and about the thinking and acting of people in general. The main reason I enjoyed the course is the great teachers and lectors that we have met. Especially Jeff was really awesome. Thank you for the opportunity to be a part of it.
Veronika Marcekova (ŠKODA Auto)
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