International Business Communications

Increase the cross-cultural awareness and knowledge, as well as the ability to adapt communication behaviour and respond appropriately to cultural differences!

Marketing & Sales

List of dates

Course duration: 4 days x 8-hour session

This course examines the relationship between communication and culture, and the ways in which diverse cultural perspectives affect individuals, groups, and organisations. The course is designed to increase the cross-cultural awareness and knowledge, as well as the ability to adapt communication behaviour and respond appropriately to cultural differences. Sessions consist of discussion, case analysis, experiential learning activities and presentations. This interactive course assists the participant to become a more effective presenter and be better prepared to assume a leadership role in a diverse and global context.


Key benefits

  • Comprehend the basic concepts relative to effective business communication (written and verbal). 
  • Understand communication issues from a cultural perspective. 
  • Develop skills for individual and team work on an international scale as part of the communication process.
  • Demonstrate new skills relative to various approaches, techniques and effective tools relative to cross-cultural communication/management and negotiation. 
  • Analyse actual situations wherein the lack of cultural competence hinders efficient business and management practice.

Who should attend?

Individuals who are required to communicate (verbal and written) using various media on a regular basis outside of their culture. Management professionals and practitioners who work with non-nationals on a regular basis. This training package is of particular interest to personnel who collaborate with virtual teams or are called upon to attend or assist with international teams on-site or from their home-country.


Course content

  • The course focuses on key issues pertinent to cross-cultural business communications concentrating on:
  • The role of cross-cultural management in international business.
  • Communication, culture, and cultural differences.
  • Cultural patterns and communication: foundations.
  • Cultural patterns and communication: taxonomies.
  • Verbal communication.
  • Non-verbal communication (body language)
  • Non-verbal communication (written)
  • Code usage in international business communications.
  • International Communication and Cross-cultural competence.
  • Situational analyses.
  • Interfacing competences in dealing with Virtual Teams.

Course lecturers

Dr. Richard Brunet-Thornton, FRSA, MIM, MBA, Ph.D.

Dr. Brunet-Thornton specialises in the fields of Cross-Cultural management, Knowledge Management, and Project Management. In addition, he is Head of an international Telecom Business Practice with the world’s fifth largest IS/IT enterprise. He resides in both Prague and Montréal, holding both positions, and academic, the other, praxis. 


Course supervisor


What is included in the price?

certificate, course materials, lunch and refreshments

Do you need help?

Do you want to train more people from your company? Are the course dates not suitable for you?
We will be glad to prepare a tailored company training for your needs.

More information about tailored courses.

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20. 05. 2020
FPH VŠE

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