researcher at the Business Communication Lab at AUEB
Konstantinos G. Kottikas is pursuing his PhD in Marketing and Communication at the Athens University of Economics and Business (AUEB). He currently works as a researcher at the Business Communication Lab at AUEB where he is involved in actual market studies.
Furthermore, Mr. Kottikas is a lecturer at the Athens Metropolitan College while he is also the cofounder and Marketing Manager of a start-up company within the energy market. His research concentrates on the investigation of the nature as well as the strategic importance of a firm’s market driving orientation. His work has been published in scientific outlets such as the Industrial Marketing Management and the Journal of Business Research as well as in various research proceedings of renowned academic bodies (e.g., American Marketing Association, European Marketing Academy, and European Academy of Management among others.
E-mail: konstantinoskottikas@gmail.com
Linked-in: https://linkedin.com/in/konstantinos-kottikas-a9634346