Ing. Martin Troup

Shopper marketing manager, Plzeňský Prazdroj, a.s.

Martin has gained 11 years of managing experience in the beverages industry with the focus on consumer and shopper marketing. For the last two years, he has been leading a team whose main responsibility is retail marketing of the best beer brands. As a shopper marketing manager, he has also become a member of the Off-trade leadership team.

Before being a part of Plzeňský Prazdroj Martin started his professional career in Karlovské minerální vody (Mattoni), he worked in various positions for Mattoni (brand marketing, new product development, and data analysis).



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