Consumer Market Insight Development Manager CEE, Unilever Czech Republic
Andrea has acquired 14 years of experience in the field of market research. She worked for the biggest agencies, e.g. Synovate, Ipsos, TNS. She learned market research from scratch, starting with data processing she exalted to the position of an interview and recruitment network leader and she has worked as a research consultant for the last twelve years. During her career she participated in various kinds of research, ranging from IT to medical supplies, but she has mostly been oriented on fast moving consumer goods and fast food. She was assigned a job for many well-known brands, e.g. Coca-cola, Kofola, Mattoni, Staropramen, Budvar, Danone, Imperial Tobacco and at the moment she is working for Unilever, McDonald's, KFC and Burger King.
Andrea has been a part of the multibranding supra-national company UNILEVER for three years. As Consumer Market Insight Development Manager she is responsible for all research of the Czech and Slovak market. She is simultaneously working on the position of a Shopper manager, researching shopping habits and preferences for the region which consists of 18 markets (CZ, SK, HU, PL, RO, BL, Baltic and former Yugoslavia). Andrea is also a freelance marketing consultant for various branches. She is a member of the POPAI executive board.