Manager Shopper Insights CE & WTR, Mondelez Europe Services GmbH
At the moment Svetlana works for Mondelez International. As a leader of the Shopper Insights Program within several states of Central Europe, she’s currently supervising the global duty-free unit. One of her many responsibilities is the implementation of purchase behavior knowledge across the company’s teams and of course interpreting and using the results for strategic business decisions of the Mondelez company in the market. In the course of last few years, Svetlana led a significant number of qualitative and quantitative shopper studies, using the innovative methods and techniques.
She’s a marketing management graduate.