Managing director, Wellen
Petr has been focused on retail as it is an important medium in the matter of communication mix. At the same time, he is working on the explanation of its complexity and on finding connections between its particular segments. He is co-founder and leader of Wellen, an agency which has currently been operating in CME region and in North America.
Petr Šimek gained his experience not only thanks to interior design, management and communication studies but also due to his work on many projects for big international brands and his international seminars and travels which he describes on his blog. Besides being co-author to many scientific periodicals, he also dissertates classes and is a member of the POPAI CE committee and a member of AKA. At the same time Petr is longtime IMC (Integrated Marketing Communications) European Awards judge.